Introduction

In this Advance Diploma course ABDM4064 Business Research Individual Assignment, I’m Siew Jia How, student from Tunku Abdul Rahman University College, Year 1 Advance Diploma in Business Administration Group ABU 2 have select the Old Town White Coffee franchise outlet located at Jusco Alpha Angle to conduct my voice interview for my research data. The research problem of this business research assignment is to find out what is the mindset or the image that the young customers thinking about Old Town outlet and my research object of this assignment is to find out the satisfaction of consumer and try to interpret them related to image or position regarding my research problem. Originally I planned to use the video recording to conduct my data collections, but due to business policy and the concerns of the outlets manager, I am prohibited to record the video data from the outlet for my business research individual assignment because of the privacy issues of the customers, so I have to change my research method to voice recording interview to find out more relevant information and data from Old Town customers to conduct my business research individual assignment regarding the satisfaction about the business and services offers by Old Town in Jusco Alpha Angle.

In this research, I will use research method of voice recording interview to find the customer activities and the satisfactions of customer and try to analysis each respondents answer. Beside, regarding the sampling units and the accuracy of this Business Research individual assignment, I will primary focus on customer who is college student who are still studying their course in college or university.

There are 6 questions in the interview process and 10 customer have choose random based on the sampling unit and become the respondents for this data collection process to interpret this business research analysis report.

Outlet information

Jusco Alpha Angle’s Old Town White Coffee franchise outlet is basically owned by the local domestic company knows as Old Town Whit Coffee Sdn Bhd, and this outlet operated for business in Jusco Alpha Angle since year 2000s. This Old Town franchise outlet has about 11 employees is work at there, including the 7 employee who work in the kitchen.