Finding and Analysis

Finding and Analysis

Based on the question 1 that I ask to my sampling units, 40% (4 persons) of the respondents answered that they visit this store 3 times a week, and 30% of respondents answered that they visits this store twice a week, and the rest 30% of respondents say that they seldom went and visit this Old Town White Coffee or even sometime not even visit this outlet in a weeks.

Next, based on the question 2 that I ask to my sampling units, 50% of respondents comment that food product that provide by Old Town White Coffee is the main reason that attract them to visits this store, 10% of respondents comments that the facilities in this store is the main reason that attract them to visit this store and the rest of 40% respondents comment that the environment itself of this store actually is the main reason that attract them to visit this particular outlet. For this question 2, Old Town White Coffee can say that the main reason and the importance elements of this outlets that able to attract young student consumer is their food their serve, beside since the environment of this store also consider as an importance element to attract young student consumer since 40% of respondents comment that in my voice recording interview data collection process.  

From the question 3, 70% of the respondents say that the environment and the atmosphere of the outlets is considerable, and the rest 30% of respondents comment that the environment and the atmosphere is quite excellent, and one of the respondents even provide further explanations and give her opinion regarding this question say that the colour of the store actually match their theme since the Old Town White Coffee core product is coffee product and the facilities in this outlet for example the table and chairs are decorate and adopting the old fashion style.

In the interview process, regarding the question 4 I ask to my sampling units, 90% of the respondents answered that the price set and offer by the Old Town White Coffee outlets is consider as moderate since their afford to pay for their price and only 10% of respondent commented the price can be consider as high and expensive to him since him compare with other store or another coffee chop.

Basically the question 5 I set is more consider as ranking scale question. Based on the question 5 I asked to the interviewee,  10% of respondent rank as 3, which consider as moderate ranking, and 80% of respondents rank as 4, which consider as good in this scale for my explanation, and the rest 10% of respondents ranking 5, the highest ranking and consider excellent in their mindset. In this data collection process, so far not respondents are choosing and ranked Jusco Alpha Angle’s Old Town White Coffee as 1 and 2.

And for the last question, what is the element of this outlet should be improved recommended by the customer, 20% of respondents have no comment since they never thought about it, 50% of respondents suggested that this outlets should provide even faster speed of internet services since they like to surfing internet or access to internet for their assignment or entertainment. And 20% respondent suggested the management should improve the service of their serving crew and the rest of 10% respondents suggested that they should improve the lighting colour since the yellow or brown colour lighting make the environment and the overall atmosphere look so dull.